Instinct vs Nulo

Two protein-forward modern brands. Instinct (Nature's Variety) specializes in raw and freeze-dried; Nulo focuses on grain-inclusive and grain-free kibble with high-protein formulas.

Instinct

Average score: 85/100. 128 products. Country: US.

Nulo

Average score: 83/100. 171 products. Country: US.

Verdict

Overall scores are close — Instinct averages 85/100 vs Nulo at 83/100. Catalog breadth: Nulo (171 products) is broader than the smaller line (128).