Made by Petco house brand in US.
Average score: 56/100 across 42 dog food products.
Petco-exclusive private label, co-manufactured by various producers.
WholeHearted is manufactured by Petco house brand.
WholeHearted pet food is made in US.
WholeHearted was founded in 2016.
WholeHearted is not on our WSAVA-aligned shortlist. That doesn't automatically mean the food is poor quality — many strong brands haven't pursued WSAVA recognition — but it means we lack independent confirmation of feeding-trial validation and on-staff veterinary nutritionist staffing.
No WholeHearted products match any FDA recall in our tracked feed. Two caveats worth stating plainly: our feed covers FDA recall notices from late 2025 onward, so a recall older than that would not appear here; and brand matching is deliberately conservative, so a recall naming a parent company or a co-manufacturer rather than WholeHearted itself may not be linked. For a definitive answer, check the FDA's own recall database.
WholeHearted averages 56/100 across 42 products in our catalog. Individual product scores combine ingredient quality, AAFCO compliance, and controversial-additive severity. See the methodology page for the full algorithm.
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